Resume
- Florianópolis/Brazil
- Timezone UTC-3
Extra Skills
I’m a product designer who has built various products over the years, with experience in WEB3 and online stores.
Adept at bridging communication between users, clients, stakeholders, and development teams, I focus on delivering practical solutions that align with business objectives.
My approach goes beyond designing screens. It’s about solving real problems and optimizing user flows through research, prototyping, and iterative design processes.
Product UI/UX Designer
Appliances Store – Feb 2025 - Present
Tools & Skills: Figma · User Experience Research · UX/UI Design · Prototyping · Data Analysis
Products: North America online store of company brands, including Whirlpool, KitchenAid, Maytag, Amana, Gladiator, InsidePass.
- Redesigned the company’s online store to improve usability, navigation structure, and conversion flows.
- Conducted in-depth research and delivered tailored recommendations for user flows, content hierarchy, and feature improvements.
- Analyzed quantitative and qualitative data, including Google Analytics, heatmaps, and user behavior reports, to identify pain points and opportunities.
- Planned A/B tests, user interviews, and card sorting exercises to validate design hypotheses and optimize information architecture.
- Prepared detailed handoff files with comprehensive specifications and user stories to ensure smooth collaboration with developers.
- Created advanced Figma prototypes.
Key Achievements:
- Implemented data-driven redesigns that enhanced user journeys and contributed to increased online sales.
- Established clear documentation and handoff processes, reducing development rework and aligning cross-functional teams.
Product UI/UX Designer
Products for WEB3 - Oct 2021 - Feb 2025
Tools & Skills: Figma · Photoshop · Illustrator · User Behavior Research · UI/UX Design · Prototyping · Web3 Product Design · Brand Design
Products: Pool, farm, bridge, swap, NFT marketplace, protocol coverage, wallet extension, and app.
- Designed and developed a range of web3 products, including NFT marketplaces, wallet extensions, and bridge/swap solutions.
- Conducted extensive competitor analysis and quantitative research to inform product decisions.
- Researched user behaviors on Discord, Telegram, and forums, analyzing data from Google Tag Manager (GTM) and Hotjar to optimize user experiences.
- Created Figma prototypes, style guides, and reusable components to ensure design consistency across products.
- Led branding initiatives, including the creation of visual identities, brand guidelines, and client presentations, aligning them with company goals.
Key Achievements:
- Optimized user flows based on feedback and behavior analysis, improving usability and increasing user engagement on web3 platforms.
- Streamlined the design process by implementing a scalable design system, reducing the time to market for new features.
Web Designer
Innovative Technologies Apr 2012 – Sep 2021
Tools & Skills: CSS · HTML · Photoshop · Illustrator · Figma · WordPress · Bootstrap · Responsive Web Design · UI/UX Design
Products: Website, blog, ecommerce, email marketing.
- Designed and developed responsive websites, blogs, landing pages, and e-commerce platforms.
- Led the front-end development of websites using HTML, CSS, WordPress, and Bootstrap, ensuring seamless functionality and user-friendly designs.
- Collaborated closely with stakeholders to ensure alignment between technical development and business requirements.
Key Achievements:
- Created user-centric web solutions that increased client conversion rates and optimized overall site performance.
- Successfully launched e-commerce platforms and websites for a variety of industries, delivering projects on time and within budget.
MBA - Interaction Design
Aug 2019 - Aug 2020 (1y)
- UX Fundamentals, Lean UX, Mobile Design, Innovation & Design Thinking
- Front-End Architecture for Mobile, Conversion Rate Optimization (CRO)
- User Research, Interface Evaluation Methods, Consumer Behavior
Figma - Scalable Design Systems
Sep 2023 - Feb 2024 (5m)
- Focus on creating scalable design systems, screen evaluation, and reusable components.
Web Design for Usability
Apr 2022 - Jul 2022 (3m)
- Emphasis on usability and user-centered design for websites.