LUXY

CONTEXT

LUXY is the NFT marketplace!

With a focus on bringing fresh energy and a youthful vibe, we built this project alongside our Discord community, which has around 8k members. The community participated in various tasks, helping us decide on menu items and positions, content distribution, and ideas for features and needs.

OUTCOME

The data below that have before and after is comparing the beta version with the launch version.

Everything was organic. We didn’t pay for Google or other merchandising, only social media posts, community engagement, and some collaborations.

UNIQUE USERS

1922%

AVG. SESSION DURATION

Before

00:01:29

After

00:04:44

IMPRESSIONS ON GOOGLE SEARCH

Before

3.24K

After

13.2k

TRADING VOLUME

60K+ USD

Between new launches and secundary market trades.

USERS

5K+

NFT COLLECTIONS LAUNCHED

700+

KEY STAGES

We defined a specific information architecture for each feature. This helped us to refine the steps and bring ideas for the particular item. The client stayed focused on deciding only about one feature at a time.

FINAL DESIGN

DARK AND LIGHT THEME

Initially, we chose the light theme as the default, but after tracking, we discovered that nearly 90% of users switched to dark mode.
We set dark mode as the default. Today, only about 2% of users switch to the light option.

TRANSACTIONS

LUXY has a lot of different transaction processes with so many variations, so all the process was identified, and the information was standardized.

For transactions that could not be completed for any reason, we always display the issue in plain language and provide an easy solution, avoiding message errors involving numbers, code snippets, or technical terms.

The community suggested inserting a button inside the NFT page to mint the collection when this option is available.

Many users find NFTs using our explore page or by direct link from the artist, and it’s great for them to know that the collection of the NFTs they liked is also open for minting.

This option attracted people who were not initially looking for items to mint but decided to mint because they liked the project, the art, or the artist.

The marketplace was designed to be responsive, and many features were adapted to small screens, rather than just reduced. Some content was hidden, and others had the order changed. Everything for a better mobile experience.

This is a Syslabs product in partnership with Pollum.